Dare to Inspire: Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.

Prime Casual Wear

Dance

Art

Heritage

Mountains

Musa Dagh - Jacket

From 11,900.00 AMD

New jacket

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Introducing

Tolma-inspired

8,900.00 AMD

Cilicia Ship - T-Shirt

8,900.00 AMD

Cyber Haik - White Graphic Tee

11,900.00 AMD

All Roads Lead Home - Spaceman T-Shirt

8,900.00 AMD

Love Each Other - Artsakh Dialect [Komitas] - T-shirt

8,900.00 AMD

Nocturne – Arno Babajanian - T-shirt

11,900.00 AMD

Cyber Haik - Hayk Nahapet

14,900.00 AMD

Cyber Evgenia - Mother Armenia

14,900.00 AMD

Cyber Haik - Hayk Nahapet

14,900.00 AMD

Cyber Mesrop Mashtots

14,900.00 AMD

Chronicle of Old Songs

8,900.00 AMD

Village is Love

8,900.00 AMD

The Legend of Mount Ara - T-shirt

7,950.00 AMD

Babylonian World Map - T-shirt

8,900.00 AMD

The Armenian Dream

8,900.00 AMD

Luck is Loading Since the 90s – Armenian Lotto Memories

8,900.00 AMD

Lords' Ishkhanats Dance - Hoodie

11,900.00 AMD

Lords' Ishkhanats Dance - Jacket

12,900.00 AMD

Nature is My Home – Ara Mountain-Hoodie

12,900.00 AMD

Nature is My Home – Mount Ara - Jacket

14,900.00 AMD

Komitas – Love Each Other - Zip Hoodie

14,900.00 AMD

Love Each Other - Artsakh Dialext [Komitas] - Hoodie

11,900.00 AMD

Musa Dagh - Jacket

11,900.00 AMD

Armenian Mountains - Hoodie

10,900.00 AMD

The Babylonian Map of the World - Hoodie

11,900.00 AMD

Ararat Bound - Jacket

14,900.00 AMD

Mount Ararat - Jacket

11,900.00 AMD

Komitas – Love Each Other - Hoodie

10,900.00 AMD

Musa Dagh - Hoodie

10,900.00 AMD

Armenian Mountains - Jacket

11,900.00 AMD

Mount Ararat Hoodies

11,900.00 AMD

Take a look behind the scenes of our latest product launch.

Discover the collection

T-Shirts

Hoodies

Dance

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New jacket

Introducing