Dare to Inspire: Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.
Featured product
Nature is My Home – Mount Ara
14,900.00 AMD
Sale price
14,900.00 AMD
Regular price
T-shirts & Hoodies - For Courageous
Nature is My Home – Mount Ara
Nature is My Home – Mount Ara
14,900.00 AMD
Sale price
14,900.00 AMD
Regular price
Komitas – Love Each Other
Komitas – Love Each Other
14,900.00 AMD
Sale price
14,900.00 AMD
Regular price
Armenian mountains - Tote bag
Armenian mountains - Tote bag
3,400.00 AMD
Sale price
3,400.00 AMD
Regular price
![Ta La Ti La ["That's how it was, that's how it is...]- Tote bag](http://primecasualwear.com/cdn/shop/files/Z07_1764.jpg?v=1784090796&width=3840)
![Ta La Ti La ["That's how it was, that's how it is...]- Tote bag](http://primecasualwear.com/cdn/shop/files/Z07_1766.jpg?v=1784090796&width=3840)
Ta La Ti La ["That's how it was, that's how it is...]- Tote bag
Ta La Ti La ["That's how it was, that's how it is...]- Tote bag
3,400.00 AMD
Sale price
3,400.00 AMD
Regular price
Dimats Mountain – Tavush
Dimats Mountain – Tavush
6,950.00 AMD
Sale price
6,950.00 AMD
Regular price
![Ta La Ti La ["That's how it was, that's how it is...]](http://primecasualwear.com/cdn/shop/files/Z07_1649.jpg?v=1783969461&width=3840)
![Ta La Ti La ["That's how it was, that's how it is...]](http://primecasualwear.com/cdn/shop/files/Z07_1651.jpg?v=1783969502&width=3840)
Ta La Ti La ["That's how it was, that's how it is...]
Ta La Ti La ["That's how it was, that's how it is...]
10,900.00 AMD
Sale price
10,900.00 AMD
Regular price
Kilikia – The Armenian Sailing
Kilikia – The Armenian Sailing
11,900.00 AMD
Sale price
11,900.00 AMD
Regular price
Take a look behind the scenes of our latest product launch.
