Dare to Inspire: Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.

Prime Casual Wear

Music

Art

Heritage

Mountains

Dilijan - Long Sleeve

12,900.00 AMD

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New arrivals

New arrivals

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Musa Dagh - Jacket

11,900.00 AMD

Lords' Ishkhanats Dance Jacket

12,900.00 AMD

"Love One Another" Komitas - Jacket

14,900.00 AMD

Life Is Important, Charles Aznavour - Jacket

14,900.00 AMD

The Babylonian Map of the World - Jacket

14,900.00 AMD

The Mountain Map of Armenia - Jacket

11,900.00 AMD

NEO Caucasian Leopard - Sweatshirt for Kids

7,400.00 AMD

Mount Aragats - Sweatshirt for Kids

7,400.00 AMD

Artem Mikoyan MiG - Sweatshirt for Kids

7,400.00 AMD

Heavenly Bulls

6,900.00 AMD

Adventurer

6,900.00 AMD

Falco peregrinus

3,500.00 AMD

Paruyr Sevak – Sardarapat Tote Bag

4,200.00 AMD

Zvartnots Sundial - Tote bag

3,400.00 AMD

NEO Caucasian Leopard - Tote bag

3,400.00 AMD

Chronicle of Old Songs - Tote bag

3,400.00 AMD

Discover the collection

T-Shirts

Hoodies

Music

Language

Language

Featured product

Sweatshirt

Dilijan - Long Sleeve

T-Shirts

Mount Ararat - T-shirt

New arrivals

New arrivals

Hoodies

Zvartnots Sundial - Hoodie

Zip Hoodies

Musa Dagh - Jacket

Kids' T-Shirts & Hoodies

NEO Caucasian Leopard - Sweatshirt for Kids

Tote Bags

Paruyr Sevak – Sardarapat Tote Bag

Pants / Joggers / Shorts

Waffle Hoodie & Pants - Green Set

Prime Basics

Waffle Hoodie & Pants - Green Set

Waffle Hoodie & Pants - Black Set

Waffle Hoodie & Pants - Light Grey Set

Waffle Hoodie & Pants - Beige Set

Waffle Hoodie & Pants - Dark Blue Set

Waffle Hoodie & Pants - Green Set

limited editions