Dare to Inspire
Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.
Celebrate Armenia, One Thread at a Time
Check out the latest additions to our stores!
Behind the Doors
Vintage Vibes Abovyan str. 20
If you're strolling down Abovyan Street or near the Yeritasardakan metro station, be sure to visit us. Our store features limited edition casual wear, all locally made.
Dive into our collection of uniquely designed t-shirts and hoodies, with each design telling its own story. And while you're here, play a tune on our vintage vinyl player to set the mood.
Garegin Njdeh 2
Our shop can be found at 2 Garegin Njdeh Street, Yerevan, Armenia. Perfectly positioned at the heart of Garegin Njdeh Square, it stands between Bagratunyac and Garegin Njdeh streets.
As a recognizable landmark, right in front of our store is an underpass marked nearby with the proud Armenian flag.
For those taking the metro, navigate through the underpass near the flowers, take a left just past them, and then your immediate right to find us.
Isahakyan 3
Our store on Isahakyan Street, Yerevan, Armenia, stands right beside the Yeritasardakan metro station.
With its unique round shape and clear glass exterior, it offers a glimpse into our vibrant collection.
Inside, you can't miss our vintage vinyl player from 1943, a cherished gift from our founder's grandfather.
Co-Labs
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Musk Factor Studios
CollectionMusk Factor is sci-fi comedy series - a satire around technology, Mars colonization and political correctness in 2032
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Shedu Comics
CollectionSeries of illustrations dedicated to the Armenian people's challenging yet unyielding pages of history, as well as epic adventures in the realm of fantasy.
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We are inspired by you.
Collaborate with usOur team reviews submissions monthly. If your work is chosen, we'll reach out to you.
From Yerevan Streets to World Beats
Our Mission
Inspire and empower the courageous who celebrate Armenia.
Our Values
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Education
- We develop our workers and encourage them to learn and pursue their own passions
- We educate society about the Armenian way of life through our designs
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Social Responsibility
Learn more about us- We pay taxes to build the Armenian society
- From production to sales, Armenians get fair wages in the life cycle of our product
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Eco-Friendly
We aim for zero waste by reusing and recycling all materials