Dare to Inspire

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.

Featured collection

Love brings love, love each other.

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Republic of Mountainous Armenia

Mountains of Armenia

Mountains of Armenia and their geographical locations. The design was made with collaboration of Armenian Geographic project.

Love each other

love a lot, so you can live

Komitas once said: "Love each other, love a lot, so you can live". Let's spread love.

Smile and everything will be amazing!

For courageous

As people in Gegharkunik region say "Yrkhtci, hmen ban lav keghi" - smile everything will be amazing.

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Our Mission

Inspire and empower the courageous who celebrate Armenia.

We decide to celebrate our past and nod to our future.

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life.

Our Values

  • Education

    - We develop our workers and encourage them to learn and pursue their own passions

    - We educate society about the Armenian way of life through our designs

  • Social Responsibility

    - We pay taxes to build the Armenian society

    - From production to sales, Armenians get fair wages in the life cycle of our product

    Learn more about us 

  • Eco-Friendly

    We aim for zero waste by reusing and recycling all materials