Dare to Inspire
Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.
Featured collection
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Khio Khio (Armenian folk song) White
Regular price 5,600.00 AMDRegular priceUnit price per5,600.00 AMDSale price 5,600.00 AMD -
Love In Armenian Films
Regular price 5,200.00 AMDRegular priceUnit price per5,200.00 AMDSale price 5,200.00 AMD -
Avetik Isahakyan - Our Language
Regular price 5,200.00 AMDRegular priceUnit price per -
Yeghishe Charents Dark Green
Regular price 5,200.00 AMDRegular priceUnit price per5,200.00 AMDSale price 5,200.00 AMD -
Khio Khio Black
Regular price 5,200.00 AMDRegular priceUnit price per5,200.00 AMDSale price 5,200.00 AMD -
Mountains of Armenia Black
Regular price 5,200.00 AMDRegular priceUnit price per5,200.00 AMDSale price 5,200.00 AMD -
Komitas Black
Regular price 5,200.00 AMDRegular priceUnit price per5,200.00 AMDSale price 5,200.00 AMD -
Yeghishe Charents Blue
Regular price 4,200.00 AMDRegular priceUnit price per4,200.00 AMDSale price 4,200.00 AMD
Love brings love, love each other.


Explore

Republic of Mountainous Armenia
Mountains of Armenia
Mountains of Armenia and their geographical locations. The design was made with collaboration of Armenian Geographic project.

Love each other
love a lot, so you can live
Komitas once said: "Love each other, love a lot, so you can live". Let's spread love.

Smile and everything will be amazing!
For courageous
As people in Gegharkunik region say "Yrkhtci, hmen ban lav keghi" - smile everything will be amazing.
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We are inspired by you.
Inspire -
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Let the mountains sing and I will sleep
Read about how they sing -
Armenia 1989 May 28th
Read about 1918 print -
Find Artashat in 4th century map
Dig into old map -
We love animals
Read about stray dogs in Armenia
Our Mission
Inspire and empower the courageous who celebrate Armenia.
We decide to celebrate our past and nod to our future.
Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life.
Our Values
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Education
- We develop our workers and encourage them to learn and pursue their own passions
- We educate society about the Armenian way of life through our designs
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Social Responsibility
Learn more about us- We pay taxes to build the Armenian society
- From production to sales, Armenians get fair wages in the life cycle of our product
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Eco-Friendly
We aim for zero waste by reusing and recycling all materials