Dare to Inspire

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.

Featured collection

The mountains on my back

1 of 4

Mount Dimats

Ijevan Mountains

In our design you will see that there are fir trees. In fact, near the Ijevan mountains there aren't any, but imagine there were.

1918 Armenia

The First Republic of Armenia

The First Republic of Armenia, officially known at the time of its existence as the Republic of Armenia, was the first modern Armenian state since the loss of Armenian statehood in the Middle Ages։

Yerevan

The more you learn the more you can.

After World War I, Yerevan became the capital of the First Republic of Armenia as thousands of survivors of the Armenian genocide in the Ottoman Empire arrived in the area.

Our Mission

Inspire and empower the courageous who celebrate Armenia.

We decide to celebrate our past and nod to our future.

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life.

  • Education

    - We develop our workers and encourage them to learn and pursue their own passions

    - We educate society about the Armenian way of life through our designs

  • Social Responsibility

    - We pay taxes to build the Armenian society

    - From production to sales, Armenians get fair wages in the life cycle of our product

    Learn more about us 
  • Eco-Friendly

    We aim for zero waste by reusing and recycling all materials