Dare to Inspire

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.

Celebrate Armenia, One Thread at a Time

Check out the latest additions to our stores!

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Behind the Doors

Vintage Vibes Abovyan str. 20

Explore Our Store

If you're strolling down Abovyan Street or near the Yeritasardakan metro station, be sure to visit us. Our store features limited edition casual wear, all locally made.

Dive into our collection of uniquely designed t-shirts and hoodies, with each design telling its own story. And while you're here, play a tune on our vintage vinyl player to set the mood.

Find Us on the Map

Garegin Njdeh 2

Petite Charm, Big Heart.

Our shop can be found at 2 Garegin Njdeh Street, Yerevan, Armenia. Perfectly positioned at the heart of Garegin Njdeh Square, it stands between Bagratunyac and Garegin Njdeh streets.

As a recognizable landmark, right in front of our store is an underpass marked nearby with the proud Armenian flag.

For those taking the metro, navigate through the underpass near the flowers, take a left just past them, and then your immediate right to find us.

Find Us on the Map

Isahakyan 3

For courageous

Our store on Isahakyan Street, Yerevan, Armenia, stands right beside the Yeritasardakan metro station.

With its unique round shape and clear glass exterior, it offers a glimpse into our vibrant collection.

Inside, you can't miss our vintage vinyl player from 1943, a cherished gift from our founder's grandfather.

Find Us on the Map

Co-Labs

  • Musk Factor Studios

    Musk Factor is sci-fi comedy series - a satire around technology, Mars colonization and political correctness in 2032

    Collection 

  • Shedu Comics

    Series of illustrations dedicated to the Armenian people's challenging yet unyielding pages of history, as well as epic adventures in the realm of fantasy.

    Collection 

  • We are inspired by you.

    Our team reviews submissions monthly. If your work is chosen, we'll reach out to you.

    Collaborate with us 

From Yerevan Streets to World Beats

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Our Mission

Inspire and empower the courageous who celebrate Armenia.

We decide to celebrate our past and nod to our future.

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life.

Our Values

  • Education

    - We develop our workers and encourage them to learn and pursue their own passions

    - We educate society about the Armenian way of life through our designs

  • Social Responsibility

    - We pay taxes to build the Armenian society

    - From production to sales, Armenians get fair wages in the life cycle of our product

    Learn more about us 

  • Eco-Friendly

    We aim for zero waste by reusing and recycling all materials