Dare to Inspire

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.

Autumn colleciton

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"Cilicia" sailing ship

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Republic of Mountainous Armenia

Mountains of Armenia

Mountains of Armenia and their geographical locations. The design was made with collaboration of Armenian Geographic project.

Love each other

love a lot, so you can live

Komitas once said: "Love each other, love a lot, so you can live". Let's spread love.

Smile and everything will be amazing!

For courageous

As people in Gegharkunik region say "Yrkhtci, hmen ban lav keghi" - smile everything will be amazing.

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Our Mission

Inspire and empower the courageous who celebrate Armenia.

We decide to celebrate our past and nod to our future.

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life.

Our Values

  • Education

    - We develop our workers and encourage them to learn and pursue their own passions

    - We educate society about the Armenian way of life through our designs

  • Social Responsibility

    - We pay taxes to build the Armenian society

    - From production to sales, Armenians get fair wages in the life cycle of our product

    Learn more about us 

  • Eco-Friendly

    We aim for zero waste by reusing and recycling all materials