Dare to Inspire
Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.
"Cilicia" sailing ship
Love each other
Komitas once said: "Love each other, love a lot, so you can live". Let's spread love.
Smile and everything will be amazing!
As people in Gegharkunik region say "Yrkhtci, hmen ban lav keghi" - smile everything will be amazing.
Inspire and empower the courageous who celebrate Armenia.
- We develop our workers and encourage them to learn and pursue their own passions
- We educate society about the Armenian way of life through our designs
Social ResponsibilityLearn more about us
- We pay taxes to build the Armenian society
- From production to sales, Armenians get fair wages in the life cycle of our product
We aim for zero waste by reusing and recycling all materials