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Artist: Alis Grigoryan

Echoes of the Mountains - Sweatshirt

Echoes of the Mountains - Sweatshirt

Regular price 5,450.00 AMD
Regular price 10,900.00 AMD Sale price 5,450.00 AMD
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The mountains of Armenia have gained a mythical power in the minds of our ancestors with their majestic masses. The people often portrayed them as living, speaking, breathing, and sentient beings. Vivid examples are presented in the publication of the Aragats, Sarali, Sandukhtasar, and Ara mountains, each of which has its own response.

The Armenian renowned writer Gevorg Emin has given a concise description of their response:

Speak softly in Armenia,
Here every peak and gorge,
Gives a powerful response,
And carries your Word far away…

Armenian version is:

Զգո՜ւյշ խոսիր Հայաստանում,
Այստեղ ամեն գագաթ ու ձոր,
Արձագա´նք է տալիս հզոր,
Եւ քո Խոսքը հեռու տանում…

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Fabric Care

To ensure fabric maximum durability, we recommend you to follow these fabric care instructions.

  • MACHINE WASH 40ºC

  • WASH WITH SIMILAR COLOURS

  • DO NOT TUMBLE DRY

  • DO NOT BLEACH OR DRY CLEAN

  • IRON WITH MEDIUM HEAT

  • With a small gestures you can help our planet ->

  • -> WASH LESS

    -> WASH COLD

    -> LINE DRY

    -> REPURPOSE

    -> DONATE

    -> RECYCLE

  • Inspire and empower the courageous who celebrate Armenia 

  • Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life.

    We decide to celebrate our past and nod to our future. 

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