Dare to Inspire: Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.
Featured product
Mount Khustup
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
T-shirts & Hoodies - For Courageous
Sevan Lake – Freelancers
Sevan Lake – Freelancers
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
Charles Aznavour - Life is important, don't spoil it, live it
Charles Aznavour - Life is important, don't spoil it, live it
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
0.00 AMD
Mount Ararat - T-shirt
Mount Ararat - T-shirt
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
0.00 AMD
Cilicia sailing ship in Artanish - Sevan
Cilicia sailing ship in Artanish - Sevan
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
Aragats – Four Peaks of Strength
Aragats – Four Peaks of Strength
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
Aragats – Four Peaks of Strength
Aragats – Four Peaks of Strength
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
Tamzara - Armenian Folk Dance
Tamzara - Armenian Folk Dance
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
0.00 AMD
Ishkhanats Par (Lords’ Dance)
Ishkhanats Par (Lords’ Dance)
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
Armenian mountains - Blue T-Shirt
Armenian mountains - Blue T-Shirt
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
Echoes of the Mountains - T-Shirt
Echoes of the Mountains - T-Shirt
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
All Roads Lead Home - T-Shirt
All Roads Lead Home - T-Shirt
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
![Love [Ser] – Graphic T-Shirt](http://primecasualwear.com/cdn/shop/files/rn-image_picker_lib_temp_bc077614-c4d2-416c-a5ce-9428899bc797.jpg?v=1772084148&width=3840)
![Love [Ser] – Graphic T-Shirt](http://primecasualwear.com/cdn/shop/files/b1533663c04f050c203fbde13e9bd610.jpg?v=1772276101&width=3840)
![Love [Ser] – Graphic T-Shirt](http://primecasualwear.com/cdn/shop/files/preview_images/ef3d67fb497d4726acfc7957b36e115a.thumbnail.0000000000.jpg?v=1771935715&width=3840)
Love [Ser] – Graphic T-Shirt
Love [Ser] – Graphic T-Shirt
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
![Heritage Mosaic T-Shirt [Armenian in Jerusalem]](http://primecasualwear.com/cdn/shop/files/photo_2024-05-13_21-31-02.jpg?v=1773242582&width=3840)
![Heritage Mosaic T-Shirt [Armenian in Jerusalem]](http://primecasualwear.com/cdn/shop/files/f13e48575d8c634ac4929b013dfcb3d6.jpg?v=1773242589&width=3840)
![Heritage Mosaic T-Shirt [Armenian in Jerusalem]](http://primecasualwear.com/cdn/shop/files/da0b84ec268a84dd1dcf35d7e2c1808e.jpg?v=1773242589&width=3840)
![Heritage Mosaic T-Shirt [Armenian in Jerusalem]](http://primecasualwear.com/cdn/shop/files/preview_images/InShot_20240826_205620451.jpg?v=1770318188&width=3840)
![Heritage Mosaic T-Shirt [Armenian in Jerusalem]](http://primecasualwear.com/cdn/shop/files/824e7edf771f26614991f37fb7a8e7a1.jpg?v=1773242582&width=3840)
Heritage Mosaic T-Shirt [Armenian in Jerusalem]
Heritage Mosaic T-Shirt [Armenian in Jerusalem]
4,950.00 AMD
Sale price
4,950.00 AMD
Regular price
0.00 AMD
![Heritage Mosaic Sweatshirt [Armenian in Jerusalem]](http://primecasualwear.com/cdn/shop/files/d9ccb79cd66ecfb9b8a5685890adc2fc.jpg?v=1772999942&width=3840)
![Heritage Mosaic Sweatshirt [Armenian in Jerusalem]](http://primecasualwear.com/cdn/shop/files/78AF71A2-0296-4890-81E6-32167ECB2D2C.jpg?v=1772999942&width=3840)
Heritage Mosaic Sweatshirt [Armenian in Jerusalem]
Heritage Mosaic Sweatshirt [Armenian in Jerusalem]
8,900.00 AMD
Sale price
8,900.00 AMD
Regular price
Take a look behind the scenes of our latest product launch.