Dare to Inspire

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life. We decide to celebrate our past and nod to our future.

Prime Casual Wear

Let the Mountain Sing – Vardablur Dark Blue Zip Hoodie

11,900.00 AMD
11,900.00 AMD
Sale Sold out
Tax included.
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Check our collection of hoodies

Նոր հուդիների հավաքածուն արդեն խանութներում է

Unisex Collection

Behind the Doors / Մեր աշխարհում

Գտիր մեզ Աբովյան փ. 20 /Abovyan str. 20

Explore Our Store

Աբովյանով քայլո՞ւմ ես։

Չմոռանաս մտնել T-shirts & Hoodies for Courageous խանութ․ այստեղ ցուցադրված է Prime-ի ամենամեծ հավաքածուն։

Եթե տանը վինիլ ունես, վերցրու քեզ հետ ու վայելիր այստեղ։ իհարկե, մենք ևս ունենք շատ վինիլների զիլ հավաքածու։

Walking down Abovyan Street? Stop by this corner where courage takes shape in fabric.

This shop lives and breathes PRIME — our t-shirts and hoodies aren’t just clothes, they are stories you wear. Each piece is locally made, bold in design, and limited in number.

Step inside, discover your next favorite hoodie, and leave carrying a piece of Armenia with you.

Find Us on the Map

Abovyan 38/4 – Yeritasardakan

For courageous

Մեր խանութը գտնվում է հենց Երիտասարդական մոտրոյի հարևանությամբ։

Our store on Isahakyan Street, Yerevan, Armenia, stands right beside the Yeritasardakan metro station.

With its unique round shape and clear glass exterior, it offers a glimpse into our vibrant collection.

Inside, you can't miss our vintage vinyl player from 1943, a cherished gift from our founder's grandfather.

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Digitex Factory / Գործարանը

Petite Charm, Big Heart.

Made in Armenia / Կարում և տպագրում ենք Հայաստանում

Our in-house factory, Digitex, has been crafting casual wear since 2012 — from European 2XS to 3XL.
We produce for leading Armenian brands and up-and-coming designers, offering full-service manufacturing under one roof.

What we offer:
• Custom design & branding
• Fabric sourcing (100% cotton, blends, performance wear)
• Bulk production with expert precision
• Screen & digital printing
• Thoughtful packaging
• Local & international delivery

From first sketch to final stitch — we make it happen.

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Our Mission

Inspire and empower the courageous who celebrate Armenia.

We decide to celebrate our past and nod to our future.

Anyone who wears PRIME clothing makes a bold decision to become an ambassador of the Armenian way of life.

Our Values

  • Education

    - We develop our workers and encourage them to learn and pursue their own passions

    - We educate society about the Armenian way of life through our designs

  • Social Responsibility

    - We pay taxes to build the Armenian society

    - From production to sales, Armenians get fair wages in the life cycle of our product

    Learn more about us 

  • Eco-Friendly

    We aim for zero waste by reusing and recycling all materials