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Created for those who feel deeply and connect with art beyond the surface — a tribute to sensitivity, emotion, and timeless musical expression. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Armenia Model is wearing size S. \u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"S","offer_id":42992818487399,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":42992818552935,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0030.jpg?v=1778174164"},{"product_id":"ishkhanats-par-lords-dance-1","title":"Ishkhanats Par (Lords’ Dance)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRooted in Armenian heritage, “Ishkhanats Par” is an ancient court dance once performed by the noble class — a powerful and symbolic expression of identity, strength, and history. This intricate dance tells the full story of the Armenian spirit: from peaceful joy to the call of battle, embodying the honor and resilience of the Armenian warrior, alongside the strength of the Armenian woman and mother. The t-shirt features the full sequence of dance movements, each one representing pride, dignity, and cultural legacy — transformed into a striking visual narrative. Crafted from a thicker, high-quality fabric, this piece offers a more structured fit and a premium feel — made to last and to stand out. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Armenia \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eModel is wearing size S.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":42995596427367,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":42995596460135,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_4165.jpg?v=1777018797"},{"product_id":"tamzara-armenian-folk-dance-1","title":"Tamzara - Armenian Folk Dance","description":"\u003cp\u003e Tamzara belongs to the “two steps forward, two steps back” dance family, yet stands out for its extended structure and dynamic movements.\u003cbr\u003eThe choreography includes side-to-side steps, double foot strikes, and continuous shifts of body weight from left to right and back again.\u003c\/p\u003e\n\u003cp\u003eAccording to Komitas, Tamzara is a wedding song and dance in which the main roles are performed by the parbash (lead dancer) and parapoch (tail dancer), while the bride traditionally stands beside her godfather.\u003c\/p\u003e\n\u003cp\u003eToday, the dance has lost its original ritual significance, but it continues to remain a unique and dynamic example of Armenian dance heritage.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium heavyweight fabric with a comfortable structured fit, this piece is designed to present Armenian tradition in a modern way while offering durability and a refined feel.\u003c\/p\u003e\n\u003cp\u003eMade in Armenia 🇦🇲\u003cbr\u003eModel is wearing size S.\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"S","offer_id":43743143166055,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43743143231591,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0080.jpg?v=1778175305"},{"product_id":"love-each-other-komitas","title":"Love Each Other - 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Wear it as a tribute to the philosophy of living life consciously and to the fullest.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"539\"\u003eCrafted from thick, high-quality cotton, it offers a structured fit, durability, and premium everyday comfort.\u003c\/p\u003e\n\u003cp data-start=\"541\" data-end=\"561\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eMade in Armenia 🇦🇲\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43743203786855,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43743203819623,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"M","offer_id":43763717374055,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43743203885159,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"XL","offer_id":43743203917927,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0072.jpg?v=1778177900"},{"product_id":"armenian-mountains","title":"Armenian mountains","description":"\u003cp\u003eThis isn’t just a t-shirt—it is a symbol of Armenia’s resilience and unbreakable spirit.\u003c\/p\u003e\n\u003cp\u003eInspired by a compass, the detailed design brings together nearly all the mountains of the Republic of Armenia, carrying a deeper symbolic meaning. Among the peaks, one mountain is set apart, representing loss and memory, adding a reflective layer to the design.\u003c\/p\u003e\n\u003cp\u003eThis t-shirt becomes a quiet but powerful tribute, honoring difficult moments from the past and emphasizing the strength of memory and endurance. The mountain is intentionally not revealed, leaving space for personal interpretation and reflection for the wearer.\u003c\/p\u003e\n\u003cp\u003eCrafted from thick, high-quality cotton, it offers a structured fit, durability, and a strong sense of presence—designed for long-lasting wear while preserving its meaning.\u003c\/p\u003e\n\u003cp\u003eMade in Armenia\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43743220498535,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43743220531303,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0095.jpg?v=1778178622"},{"product_id":"when-there-is-no-way-out-and-no-remedy-left-paruyr-sevak","title":"When there is no way out and no remedy left. — Paruyr Sevak","description":"\u003cp\u003eWhen ordinary solutions are not enough, bold and unconventional thinking creates new possibilities.\u003c\/p\u003e\n\u003cp\u003eThis idea is powerfully expressed in Paruyr Sevak’s poem “Sardarapat”:\u003cbr\u003e“When there is no way out, the ‘crazy’ find a solution.”\u003c\/p\u003e\n\u003cp\u003eThis t-shirt is created for those who think differently—for the bold, the fearless, and those who are not afraid to be a little “crazy” in order to find their own path.\u003c\/p\u003e\n\u003cp\u003eIt is a tribute to individuality, courage, and the spirit of creativity.\u003c\/p\u003e\n\u003cp\u003eMade from thick, high-quality cotton, it offers a structured fit, durability, and a strong sense of presence, designed for long-lasting wear.\u003c\/p\u003e\n\u003cp\u003eMade in Armenia \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43743228821607,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43743228854375,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"M","offer_id":43743228887143,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43743228919911,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0085.jpg?v=1778179389"},{"product_id":"four-peaked-mount-aragats-1","title":"Four-peaked Mount Aragats","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen history, identity, and nature come together, they create something timeless. 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Its beauty and power have inspired countless stories and poems, including the words of Avetik Isahakyan:\u003cbr\u003e“Aragats, a diamond shield,\u003cbr\u003eOf lightning-forged swords,\u003cbr\u003eYour peaks — crystal tents,\u003cbr\u003eFor wandering clouds…”\u003cbr\u003eThis t-shirt is made for those who carry history, strength, and identity with them.\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43743258902631,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43748047356007,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0039.jpg?v=1778181303"},{"product_id":"cilicia-sailing-ship-in-artanish-sevan-1","title":"Cilicia sailing ship in Artanish - Sevan","description":"\u003cp\u003e\u003cstrong\u003eMeaning\u003c\/strong\u003e: \"The 'Kilikia' sailing ship was built based on the designs of the ships from the Kingdom of Cilicia, replicating both their appearance and maritime routes.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMission\u003c\/strong\u003e: The ship embodies the aspiration to turn any unrealized goal into a purposeful and indomitable reality. 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The song became widely beloved after its appearance in the film \u003c\/span\u003e\u003cspan\u003e“The Song of First Love,”\u003c\/span\u003e\u003cspan\u003e performed by Sergey Davidyan.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWear it as a tribute to Armenian lyricism, memory, and melody.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43801015255143,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43749301583975,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"M","offer_id":43749301616743,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43749301649511,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"XL","offer_id":43846214942823,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z05_9223.jpg?v=1780640523"},{"product_id":"karno-kochari-retreat-return-attack","title":"Karno Kochari – Retreat, Return, Attack","description":"\u003cp data-start=\"88\" data-end=\"394\"\u003eRetreat, return, attack— the core movement concept of the traditional Karno Kochari dance, symbolizing fighting spirit, resistance, and the pursuit of victory. 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Each mountain stands out with its unique presence and the breathtaking views revealed from its summit.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"683\"\u003eTo express the unity of the landscape, we highlight Dimiats Mountain — one of the most visited in recent times — alongside Apakeqar, a quieter and less explored peak known mainly to dedicated hikers. 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