{"title":"Mountains","description":"","products":[{"product_id":"echoes-of-the-mountains-t-shirt","title":"Echoes of the Mountains - T-Shirt","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe mountains of Armenia held mythical power in the minds of our ancestors, their majestic masses inspiring awe and reverence. People often depicted them as living, breathing, and sentient beings — capable of speech and emotion.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis t-shirt features an illustrated tribute to four iconic Armenian mountains - \u003cstrong\u003eAragats, Sarali, Sandukhtasar, and Ara\u003c\/strong\u003e—each drawn with reverence for the soul they hold. Beneath them, you’ll find a powerful quote by renowned Armenian writer Gevorg Emin.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBe careful what you say in Armenia,\u003cbr\u003eHere every peak and valley\u003cbr\u003eEchoes powerfully,\u003cbr\u003eAnd carries your words far away…\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArmenian version is:\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Alice from Prime","offers":[{"title":"XS","offer_id":43734753280103,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":42272209666151,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"M","offer_id":43734753312871,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/S32_2174.jpg?v=1772999960"},{"product_id":"mount-ararat-t-shirt","title":"Mount Ararat - T-shirt","description":"\u003cp\u003e\u003cspan\u003eMount Ararat (5,165 m), the highest peak of the Armenian Highlands, is one of the key symbols of the Armenian nation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is mentioned in the Old Testament as the resting place of Noah’s Ark after the Great Flood, which is why it is often referred to as the Biblical Ararat. Ararat has two summits — Greater and Lesser Ararat (Sis and Masis).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor centuries, the mountain has been regarded as a spiritual and cultural symbol of the Armenian people, inspiring numerous songs, poems, and stories.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe T-shirt design features an excerpt from Shiraz’s poem “The Testament,” as well as a topographic map of Mount Ararat captured from space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Armenia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alice from Prime","offers":[{"title":"S","offer_id":42450907168871,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"M","offer_id":43822655438951,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43822655471719,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0047.jpg?v=1778174371"},{"product_id":"aragats-four-peaks-of-strength-1","title":"Aragats – Four Peaks of Strength","description":"\u003cp\u003e\u003cspan\u003eIt’s impossible to imagine Armenia without Mount Aragats — the giant peak of our land and a powerful symbol of national identity, strength, and resilience. Aragats is more than a geographical height; it’s the mountain that inspires everyone who looks at it to go a little higher and a little farther than yesterday.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its four distinct peaks, Aragats is a true test for mountaineers. Some manage to conquer all four summits in a single day — a real story of willpower and endurance. Others find fulfillment reaching the Southern Peak, the most accessible one, admired for its breathtaking views.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAragats is layered in every sense of the word. In just one day, you can experience all four seasons on its slopes. It carries an energy that makes you feel small before its vastness, yet at the same time reminds you how great you can become within yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis design is a tribute to that feeling — the challenge, the humility, and the inner strength awakened by Armenia’s highest mountain.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"S","offer_id":42164532707431,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"XL","offer_id":42164532772967,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_4169_resized.jpg?v=1776587883"},{"product_id":"aragats-four-peaks-of-strength-2","title":"Aragats – Four Peaks of Strength Off-White","description":"\u003cp\u003e\u003cspan\u003eIt’s impossible to imagine Armenia without Mount Aragats — the giant peak of our land and a powerful symbol of national identity, strength, and resilience. Aragats is more than a geographical height; it’s the mountain that inspires everyone who looks at it to go a little higher and a little farther than yesterday.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith its four distinct peaks, Aragats is a true test for mountaineers. Some manage to conquer all four summits in a single day — a real story of willpower and endurance. Others find fulfillment reaching the Southern Peak, the most accessible one, admired for its breathtaking views.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAragats is layered in every sense of the word. In just one day, you can experience all four seasons on its slopes. It carries an energy that makes you feel small before its vastness, yet at the same time reminds you how great you can become within yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis design is a tribute to that feeling — the challenge, the humility, and the inner strength awakened by Armenia’s highest mountain.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XL","offer_id":42179700359271,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/ef0f004eb6bd49983c80315c5895f7d4.png?v=1774557649"},{"product_id":"mount-khustup","title":"Mount Khustup","description":"\u003cp\u003eCelebrate the towering spirit of Armenia with this t-shirt featuring the majestic Mount Khustup. Covered in snow and rich with history, this peak stands as a symbol of strength in Syunik, inspiring awe and reverence.\u003c\/p\u003e\n\u003cp\u003eFrom its heights flow the sources of the Vachagan River, while its slopes hold the legacy of the legendary Garegin Nzhdeh, adding deep historical meaning to the design.\u003c\/p\u003e\n\u003cp\u003eCreated for those who value both comfort and a connection to Armenia’s heritage, this piece brings nature and history together in one timeless look.\u003c\/p\u003e\n\u003cp\u003eMaterial: 95% Cotton, 5% Lycra\u003cbr\u003eMade in Armenia\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":42281491071079,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":42281491103847,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":42281491169383,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_4130_resized.jpg?v=1776587468"},{"product_id":"four-peaked-mount-aragats","title":"Four-peaked Mount Aragats","description":"\u003cp\u003e When history, identity, and nature come together, they create something timeless. This design begins with a powerful excerpt from Movses Khorenatsi’s History of Armenia:\u003cbr\u003e“Having settled in this deep plain, Aramanyak cultivated the northern part of the field and the foot of the mountain located there. He named the mountain after himself — Aragats, and the lands — Aragatsotn.”\u003cbr\u003eAccording to Armenian tradition, Aramanyak — the son of Hayk Nahapet — inherited his father’s legacy and expanded Armenian lands to the north, shaping the early identity of the nation.\u003cbr\u003eThe design continues with a cartographic interpretation of Mount Aragats, featuring its majestic peaks in an artistic illustration.\u003cbr\u003eStrong, proud, and deeply symbolic — Mount Aragats has always held a special place in Armenian culture. Its beauty and power have inspired countless stories and poems, including the words of Avetik Isahakyan:\u003cbr\u003e“Aragats, a diamond shield,\u003cbr\u003eOf lightning-forged swords,\u003cbr\u003eYour peaks — crystal tents,\u003cbr\u003eFor wandering clouds…”\u003cbr\u003eThis t-shirt is made for those who carry history, strength, and identity with them.\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43846216515687,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43846216548455,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"M","offer_id":43846216581223,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43846216613991,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true},{"title":"XL","offer_id":43734747742311,"sku":null,"price":8900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z05_9233.jpg?v=1780640819"},{"product_id":"armenian-mountains","title":"Armenian mountains","description":"\u003cp\u003eThis isn’t just a t-shirt—it is a symbol of Armenia’s resilience and unbreakable spirit.\u003c\/p\u003e\n\u003cp\u003eInspired by a compass, the detailed design brings together nearly all the mountains of the Republic of Armenia, carrying a deeper symbolic meaning. Among the peaks, one mountain is set apart, representing loss and memory, adding a reflective layer to the design.\u003c\/p\u003e\n\u003cp\u003eThis t-shirt becomes a quiet but powerful tribute, honoring difficult moments from the past and emphasizing the strength of memory and endurance. The mountain is intentionally not revealed, leaving space for personal interpretation and reflection for the wearer.\u003c\/p\u003e\n\u003cp\u003eCrafted from thick, high-quality cotton, it offers a structured fit, durability, and a strong sense of presence—designed for long-lasting wear while preserving its meaning.\u003c\/p\u003e\n\u003cp\u003eMade in Armenia\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43743220498535,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43743220531303,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0095.jpg?v=1778178622"},{"product_id":"four-peaked-mount-aragats-1","title":"Four-peaked Mount Aragats","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen history, identity, and nature come together, they create something timeless. This design begins with a powerful excerpt from Movses Khorenatsi’s History of Armenia:\u003cbr\u003e“Having settled in this deep plain, Aramanyak cultivated the northern part of the field and the foot of the mountain located there. He named the mountain after himself — Aragats, and the lands — Aragatsotn.”\u003cbr\u003eAccording to Armenian tradition, Aramanyak — the son of Hayk Nahapet — inherited his father’s legacy and expanded Armenian lands to the north, shaping the early identity of the nation.\u003cbr\u003eThe design continues with a cartographic interpretation of Mount Aragats, featuring its majestic peaks in an artistic illustration.\u003cbr\u003eStrong, proud, and deeply symbolic — Mount Aragats has always held a special place in Armenian culture. Its beauty and power have inspired countless stories and poems, including the words of Avetik Isahakyan:\u003cbr\u003e“Aragats, a diamond shield,\u003cbr\u003eOf lightning-forged swords,\u003cbr\u003eYour peaks — crystal tents,\u003cbr\u003eFor wandering clouds…”\u003cbr\u003eThis t-shirt is made for those who carry history, strength, and identity with them.\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43743258902631,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43748047356007,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z04_0039.jpg?v=1778181303"},{"product_id":"tavush-mountains","title":"Tavush Mountains","description":"\u003cp data-start=\"94\" data-end=\"372\"\u003eIt is difficult to single out any one of Tavush's most beautiful mountains, so this design brings together a selection of both well-known and lesser-known peaks of the region. Each mountain stands out with its unique presence and the breathtaking views revealed from its summit.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"683\"\u003eTo express the unity of the landscape, we highlight Dimiats Mountain — one of the most visited in recent times — alongside Apakeqar, a quieter and less explored peak known mainly to dedicated hikers. Together, they represent the contrast and harmony of discovery and familiarity within Tavush’s natural world.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"727\"\u003eMade in Armenia\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43787088822375,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43787088855143,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"M","offer_id":43787088887911,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43787088920679,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"XL","offer_id":43787088953447,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/3aa6e82145168bbcbf79ea9c32396142.jpg?v=1779556425"},{"product_id":"tavush-mountains-1","title":"Tavush Mountains","description":"\u003cp data-start=\"94\" data-end=\"372\"\u003eIt is difficult to single out any one of Tavush's most beautiful mountains, so this design brings together a selection of both well-known and lesser-known peaks of the region. Each mountain stands out with its unique presence and the breathtaking views revealed from its summit.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"683\"\u003eTo express the unity of the landscape, we highlight Dimiats Mountain — one of the most visited in recent times — alongside Apakeqar, a quieter and less explored peak known mainly to dedicated hikers. Together, they represent the contrast and harmony of discovery and familiarity within Tavush’s natural world.\u003c\/p\u003e\n\u003cp data-start=\"685\" data-end=\"727\"\u003eMade in Armenia\u003c\/p\u003e","brand":"Prime Casual Wear","offers":[{"title":"XS","offer_id":43829611298919,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43829611331687,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"M","offer_id":43829611364455,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"L","offer_id":43829611397223,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true},{"title":"XL","offer_id":43829611429991,"sku":null,"price":6950.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/f3acb5c64a5c6ff7fa1168990e83c10b.jpg?v=1780036195"},{"product_id":"echoes-of-the-mountains-t-shirt-1","title":"Echoes of the Mountains - T-Shirt","description":"\u003cp\u003eThe mountains of Armenia held mythical power in the minds of our ancestors, their majestic masses inspiring awe and reverence. People often depicted them as living, breathing, and sentient beings — capable of speech and emotion.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis t-shirt features an illustrated tribute to four iconic Armenian mountains - \u003cstrong\u003eAragats, Sarali, Sandukhtasar, and Ara\u003c\/strong\u003e—each drawn with reverence for the soul they hold. Beneath them, you’ll find a powerful quote by renowned Armenian writer Gevorg Emin.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eBe careful what you say in Armenia,\u003cbr\u003eHere every peak and valley\u003cbr\u003eEchoes powerfully,\u003cbr\u003eAnd carries your words far away…\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade  in Armenia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alice from Prime","offers":[{"title":"XS","offer_id":43846219989095,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true},{"title":"S","offer_id":43846220021863,"sku":null,"price":11900.0,"currency_code":"AMD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2431\/2231\/files\/Z05_9242.jpg?v=1780641647"}],"url":"https:\/\/primecasualwear.com\/en\/collections\/mountains.oembed","provider":"Prime Casual Wear","version":"1.0","type":"link"}